Hotai looking to increase market share

WITH BENEFITS:The company is not relying on the government’s new car subsidy this year to improve sales, but is instead launching several new Toyota models

Taipei Times
Date: Feb 07, 2017
By: Kuo Chia-erh / Staff reporter

Hotai Motor Co (和泰汽車), the nation’s largest car distributor, yesterday said it aims to increase its local market share from 31.7 percent to 32.5 percent this year, supported by sales of its new models.

The company has also set an annual target to sell 140,000 cars, compared with last year’s 139,495, Hotai president Justin Su (蘇純興) said.

The company is relatively conservative about its sales outlook for this year, as the benefit of the government’s subsidy program might not be as effective as last year, Su told reporters.

The government’s five-year subsidy program offers car owners a NT$50,000 discount on commodity taxes when they buy a new car within six months of exporting or scrapping their used car    [FULL  STORY]

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