By: George Liao, Taiwan News, Staff Writer
The “House of Little Moments,” produced by the advertising group ADK Taiwan for Uni-President Enterprises’ Uni Noodle, on June 24 captured the Gold Lion award in the Entertainment Lions category at the 2016 Cannes Lions International Festival of Creativity.
This is the second Gold Lion award a Taiwanese creative marketing company has been awarded since the Cannes Lions was founded in 1954. The first Gold Lion award was given to a Taiwanese company in 1999.
The “House of Little Moments” emerged as one of the eight Gold Lion winners out of the 1843 entries in the entertainment category. A total of 61 Lion awards in the category were given this year.
ADK Taiwan’s performance in the category has been exceptional among Asian companies at this year’s Cannes Lions. Besides the ADK Taiwan, only Singapore’s BBH and Inida’s BBDO won a Silver Lion and a Bronze Lion in the category, respectively. [FULL STORY]