QUALITY OVER QUANTITY:The firm said that it would optimize its product mix and focus on profitability through premier smartphones instead of growing market share

Taipei Times
Date: Fri, Aug 07, 2015
By: Lauly Li  /  Staff reporter

Taiwanese smartphone maker HTC Corp (宏達電) yesterday said it might post a loss of NT$5.51 to NT$5.85 per share this quarter, after reporting a loss of NT$9.7 per share last quarter.

Revenue is also expected to drop to between NT$19 billion and NT$22 billion (US$598.33 million and US$692.8 million) this quarter, down by between 33.33 percent and 42.42 percent from NT$33 billion last quarter, HTC said.

HTC chief financial officer and president of global sales Chang Chia-lin (張嘉臨) said the forecast for this quarter was a result of a “transition period” for the company’s products.     [FULL  STORY]