88.9% of all households in Taiwan bought an I-Mei product last yearTaiwan News
By: Matthew Strong, Taiwan News, Staff Writer
The figure meant that an estimated 7.7 million households, or 88.9 percent of the total, bought an I-Mei product at least once.
The survey covered 1.5 billion consumption decisions over the past year and found that the 7.7 million households had on average taken an I-Mei product home 10.1 times, with its dairy and soy drinks leading the way. The company has maintained a positive reputation for quality even while part of the Taiwanese food sector came under close scrutiny during food safety scandals in 2013-2014.
Other brands on the FMCG list included Kuang Chuan at No.2 with 61 million purchases by 6.65 million households and FreshDelight at No. 3 with 46 million purchases by 5.85 million households. [FULL STORY]