I-Mei Foods No.1 in Taiwan for fast-moving consumer goods: Kantar Brand Footprint

88.9% of all households in Taiwan bought an I-Mei product last yearTaiwan News
Date: 2020/07/10
By: Matthew Strong, Taiwan News, Staff Writer

Almost 90 percent of all households in Taiwan bought I-Mei products (photo by I-Mei) 

TAIPEI (Taiwan News) — Taiwanese bought 86 million products from I-Mei Foods Co. last year, making it the No.1 company for fast-moving consumer goods (FMCG), according to the Kantar Brand Footprint 2020 report published Thursday (July 9).

The figure meant that an estimated 7.7 million households, or 88.9 percent of the total, bought an I-Mei product at least once.

The survey covered 1.5 billion consumption decisions over the past year and found that the 7.7 million households had on average taken an I-Mei product home 10.1 times, with its dairy and soy drinks leading the way. The company has maintained a positive reputation for quality even while part of the Taiwanese food sector came under close scrutiny during food safety scandals in 2013-2014.

Other brands on the FMCG list included Kuang Chuan at No.2 with 61 million purchases by 6.65 million households and FreshDelight at No. 3 with 46 million purchases by 5.85 million households.    [FULL  STORY]

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