Taiwan News
Date: 2017/01/01
By: George Liao, Taiwan News, Staff Writer

Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election would drive 2016’s global advertising revenue growth to US$532 billion, according to an IHS Markit report on Friday.

The new figures released by IHS Markit are from the annual Global Advertising Trends report from IHS Technology’s Advertising Intelligence Service.

“The advertising industry is about to turn the corner thanks to the global economy getting back on track,” said Eleni Marouli, principal analyst, IHS Technology, and report author.

Advertising revenue would grow 7.1 percent in 2016 to US$532 billion. Strong growth in global real private consumption also buoyed advertising revenue as brands tried to take advantage of heightened consumer spending. Advertising revenue accounted for 0.69 percent of global GDP in 2016, up from 0.66 percent in 2015, the report said.    [FULL  STORY]