SELLING NOSTALGIA:The company is converting an old post office in Taipei’s Nangang District into a hotel and is looking for properties in Taichung and Tainan
Date: Jun 01, 2016
By: Crystal Hsu / Staff reporter
Image Taiwan Hotel Group (印象台灣飯店集團), a young entrant to the local hospitality market, aims to turn historical buildings into themed hotel rooms in different parts of the nation to differentiate itself from its competitors and grow revenue.
The three-year-old company, which operates the Taipei City Hotel (台北城大飯店), is converting a post office in Taipei’s Nangang District (南港) into a hotel which could open for business later this year.
“The move is in line with our continued attempts to take advantage of a global trend of turning landmark buildings into themed hotels,” Image Taiwan chairman Mike Lin (林原廣) said.
While most local hoteliers are emulating their European and US peers, Image Taiwan is seeking to promote nostalgia for Taiwanese culture, Lin said. [FULL STORY]