INTERVIEW: Gogoro marketing director divulges the secret to electric scooter’s success

Gogoro Inc entered the market one-and-a-half years ago and has grown its ‘smart scooter’ business steadily, with ambitions to expand to Europe and Southeast Asia. Gogoro marketing director Chen Yang discussed the company’s outlook and vision in an interview with ‘Taipei Times’ staff reporter Lisa Wang at the company’s headquarters in Taoyuan on Jan. 23

Taipei Times
Date: February 5, 2017

Taipei Times (TT): According to government statistics, 20,628 electric motorbikes were sold in Taiwan

Gogoro Inc marketing director Chen Yang poses for a photograph at the company’s headquarters in Taoyuan on Jan. 23.
Photo: Lisa Wang, Taipei Times

last year. How did Gogoro Inc (睿能創意) perform and what is the company’s outlook?

Chen Yang (陳彥揚): We sold 13,000 scooters last year [about 63 percent of the total] after selling 4,000 scooters in 2015. The strong sales is highly related to our battery swap network, GoStation. The more battery swap stations we built, the more scooters we sold.

Government support also plays an important role in boosting sales. Consumers receive as much as NT$25,000 in subsidies when they buy an electric scooter, which helps bring down the price of the “smart” scooter to close to that of a gasoline-fueled 125cc scooter.

We have increased the number of GoStations to about 300. People can swap battery packs at some convenience stores, CPC Corp (台灣中油) gas stations or Mass Rapid Transit stations in Taipei. Our goal next year is to expand the battery swap network to other major metropolitan cities including Taichung, Tainan and Kaohsiung.    [FULL  STORY]

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