OFFENSE: The company is expanding capacity to take on Chinese rivals with lower pricing and is prepared to ship half-finished products elsewhere to avoid US tariffs

Taipei Times
Date: Aug 15, 2018
By: Ted Chen  /  Staff reporter

Inventec Corp (英業達) yesterday said it is prioritizing margin improvement as it expands production capacity and aims for growth.

The company is building new plants and expanding capacity in Shanghai and Nanjing, as it has decided to fight back against Chinese rivals.

“We have turned to the offense and will begin to offer lower pricing to match Chinese rivals,” Inventec Appliance Corp (英華達) CEO David Ho (何代水) told an investors’ conference in Taipei.

Ho said he is confident that the company’s expertise in advanced manufacturing would help it outperform peers in mass production efficiency, adding that Inventec has formed a solid research and development background over its 30 years operating in Shanghai.    [FULL  STORY]