Taiwan News
Date: 2016-08-27
By WildAid, Taiwan News
(BY Matt Grager, Climate Campaign Director, WildAid/5 TO DO TODAY)
WildAid’s 5 To Do Today climate action campaign, in partnership with the Chinese Nutrition Society 
kicked off a new campaign focused on reducing meat consumption in China, which is currently expected to rise by 50% by 2030.
We’re thrilled to announce that the campaign now has support from leading voices for climate solutions on both sides of the Pacific: Entertainment industry icons and climate activists James Cameron (director of Titanic and Avatar, among other blockbusters), former California Gov. Arnold Schwarzenegger (star of the Terminator films, also directed by Cameron) and China’s most famous actress, Li Bingbing, to create a comprehensive media campaign featuring TV PSAs and billboards geared to reduce meat consumption.
U.S.-based groups Climate Nexus and My Plate, My Planet will distribute English versions of the ads in the United States. Watch a behind-the-scenes clip of a PSA to be released later this summer! [FULL STORY]
