Focus Taiwan
Date: 2019/12/17
By: Hsieh Ching-wen and Joseph Yeh

Taipei, Dec. 17 (CNA) Japanese e-commerce giant Rakuten on Tuesday announced "Rakuten Monkeys" as the new name of the Lamigo Monkeys, a Taiwanese professional baseball team, three months after acquiring the Taoyuan-based team from La New International Corp.

Speaking at a press event in Taipei, Hiroshi Mikitani, founder, chairman and CEO of Rakuten, said he was "thrilled" to unveil the new team name and is ready to bring his group's experience of professional baseball in Japan to Taiwan.

"Rakuten's strong commitment to sports partnerships originated with baseball in Japan and we are very excited about this opportunity to contribute to the growth and ongoing success of professional baseball in Taiwan," Mikitani said.

"Our collaboration with the newly rebranded Rakuten Monkeys also sets the stage to connect with more customers in Taiwan through our expanding Rakuten services, including e-commerce, travel, digital content and soon to be launched online banking," he added.    [FULL  STORY]