Kaohsiung expects Pride parade to boost tourism

THREEFOLD INCREASE: The event, to be held on Nov. 28, would draw up to 45,000 participants, the organizers said, attributing the trend to rising acceptance of LGBT people

Taipei Times
Date: Nov 07, 2020
By: Staff writer, with CNA

Kaohsiung is making a strong bid this year to include the city’s annual Pride parade into its tourism promotion and marketing efforts, hoping that the “pink dollar” would help to boost its economy.

The promotion of the 2020 Kaohsiung Pride, themed “We! Around You!” which is to be held on Nov. 28, is a joint effort by the city government and civic group KH Pride.

It is the first time for KH Pride to work so closely with the city government to organize the parade, group chairman Guzifer Leong (梁展輝) yesterday said

The city has been advertising the event on public TV channels and official Web sites to help attract more people, Leong said.

To promote the event, a sidewalk at Pier-2 Art Center has been painted in rainbow colors and LGBT-themed artworks have been put on display at the scenic waterfront, Kaohsiung Deputy Mayor Shih Che (史哲) said.    [FULL  STORY]

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