Taiwan Today
Date: April 1, 2016
Kaohsiung City-based Alexander Marine Co. Ltd. is helping chart a course for Taiwan’s
One of Alexander Marine Co. Ltd.’s luxury superyacht models on display at the biennial Taiwan International Boat Show March 10-13 in Kaohsiung City is helping the southern Taiwan firm open new markets in Europe and mainland China. (Courtesy of AMCL)
thriving yacht industry to carve out a bigger share of the lucrative international market.
The maker of luxury seagoing recreational craft sells its products under the Ocean Alexander brand, which is synonymous with cutting-edge design and high-quality craftsmanship. It was the world’s fourth largest builder of motor yachts 78-foot or above last year, according to ShowBoats International’s annual Global Order Book.
AMCL’s flagship line tops the U.S. superyacht market with a share of over 10 percent. In 2015, the company recorded global revenues of NT$1.62 billion (US$50.4 million), soaring 250 percent from the year before.
This above-average growth reflects the southern Taiwan firm’s commitment to thinking outside the box. AMCL President Kevin Tseng said that by simplifying the product line, they are offering customers a select few premium models boasting modular designs and top-of-the-line components.
Tseng said this approach has paid handsome dividends. “There has been a very strong response to our modular designs, enabling us to bolster the price range of Ocean Alexander boats 20 percent above our competitors.” [FULL STORY]
