KNOW YOUR MARKET: InterContinental Hotels Group said the Taipei hotel would target the more health-conscious traveler and have fitness equipment in every room

Taipei Times
Date: Nov 17, 2018
By: Crystal Hsu  /  Staff reporter

Kee Tai Properties Co (基泰建設) has inked a pact with InterContinental Hotels Group (IHG) to operate a new hotel near Taipei Railway Station as the Taipei-based developer seeks to expand into the hospitality business and diversify its income sources.

The hotel would have 183 guestrooms on the fifth to 23rd floors of a mixed-use building on Zhongxiao W Road under the Even Hotel brand, which targets fitness-savvy travelers, Chinese-language media reported this week.

Even Hotel Taipei Main Station would be the group’s 13th property in Taiwan and could open in the third quarter of next year.

The British hospitality company said it is expanding its reach in the local market on belief that demand for foreign luxury hotel brands remains healthy.    [FULL  STORY]