KMT pans EasyCard marketing

TWISTED MORALS:Lawyer Lu Chiu-yuan said that the public appears to be far more lenient toward corrupt and inept politicians who have spent eight years lying to them

Taipei Times
Date:  Aug 28, 2015
By: Chen Yen-ting and Jake Chung  /  Staff reporter, with staff writer

The Chinese Nationalist Party (KMT) legislative caucus yesterday panned Taipei

Chinese Nationalist Party (KMT) Taipei City Councilor Lee Yen-hsiu, left, and KMT caucus deputy secretary-general Wang Yu-min call on Taipei Mayor Ko Wen-je to issue a public apology over Taipei EasyCard Corp’s decision to feature images of Japanese adult video actress Yui Hatano on a special-edition card series, at a news conference in Taipei yesterday.  Photo: Wang Yi-sung, Taipei Times

Chinese Nationalist Party (KMT) Taipei City Councilor Lee Yen-hsiu, left, and KMT caucus deputy secretary-general Wang Yu-min call on Taipei Mayor Ko Wen-je to issue a public apology over Taipei EasyCard Corp’s decision to feature images of Japanese adult video actress Yui Hatano on a special-edition card series, at a news conference in Taipei yesterday. Photo: Wang Yi-sung, Taipei Times

EasyCard Corp for using images of Japanese adult video actress Yui Hatano to promote sales, calling for an immediate halt to plans to sell cards featuring Hatano’s portrait, and for Taipei Mayor Ko Wen-je (柯文哲) to tender a public apology.

The Taipei City Government, Taipei Rapid Transit Corp, Taipei Fubon Bank and 12 bus companies in Taipei are the major shareholders of EasyCard Corp, and the chairman is appointed by the mayor.

The city government and EasyCard have been criticized for announcing plans to sell 15,000 sets of EasyCards displaying images of Hatano starting on Tuesday, in an attempt to achieve Ko’s demand for a 100 percent increase in sales.

KMT caucus deputy secretary-general Wang Yu-min (王育敏) said such actions are absurd and that EasyCards should be suitable for all ages, adding that such marketing tactics are clearly targeting the adult male demographic.     [FULL  STORY]

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