Date: February 4, 2016
Line is the most popular social networking app in Taiwan,
according to a survey released Feb. 2 by Taipei City-based Market Intelligence and Consulting Institute under the Institute for Information Industry.
Owned by South Korea’s Naver Corp., Line trumped Facebook, YouTube, WeChat and Instagram, reflecting the popularity of social networking apps with local smartphone users. A total of 80.9 percent of respondents use such apps, followed by 35. 3 percent for mobile games, 31.8 percent for information and news and 30.1 percent for audio-video.
MICI analyst Liu Chia-ping said the results show that social networking apps are an indispensable part of daily life in Taiwan. “They help people stay in touch with their friends and family anywhere and anytime.”
This trend is further illustrated by the fact that 40.1 percent of respondents spend more than 30 minutes per day on social networking apps, while 39.4 percent spend 10 to 30 minutes. In addition, every smartphone user in Taiwan has downloaded 16 apps on average, with six used each day and nine per week. [FULL STORY]