MAC Cosmetics, a New-York headquartered cosmetics retailer under the Estee Lauder umbrella, has apologized for posting a map of China that omitted the island of Taiwan in a Women’s Day promotional email campaign to US customers, saying it will resend a corrected version as soon as possible.
The promotion consisted of maps of several countries with different types of make-up under the tagline “Girl Power.”
“MAC always respects and supports the one-China policy,” said the company on Saturday in a statement posted on its Sina Weibo account. MAC also said in the apology that the company will further strengthen its process management and staff training to prevent such incidents from happening.
However, the claim that it “sincerely apologizes to Chinese consumers and netizens” and the swift responses were not enough to quash Chinese consumers’ anger. [FULL STORY]