Ad’s focus on zero use of growth hormone in chicken accused of misleading public
By: Huang Tzu-ti, Taiwan News, Staff Writer
TAIPEI (Taiwan News) — A McDonald’s Taiwan advertisement touting the quality of chicken used by the fast-food chain has sparked an outcry from poultry farmers across the country.
The Poultry Association of the Republic of China flagged an ad from McDonald's which emphasizes that the chicken it uses is completely free of growth hormone. Local farmers oppose the ad’s highlighting the issue, saying the practice has never been used in local poultry farming and the information could be misleading, wrote UDN.
According to Chiu Shi-en (邱時恩) from the association, it takes only 35 days for chicken bred in Taiwan to grow to full size and become ready for slaughter thanks to breeding improvements over the years. There is no need to apply growth stimulation methods, which are both costly and impractical, he stressed. [FULL STORY]