If Taiwan is aiming to promote many of its industries at international events, companies need to seriously consider to what it is they are promoting and how they intend to communicate it.
The News Lens
By: David Green
Anyone who has attended an industry exhibition at the Taipei Nangang Exhibition Center knows it can be
an overwhelming experience. There are scores of exhibitors on each floor with only minor restrictions on how much noise, light or showgirl flesh each can parade in a bid to attract footfall to their booth. The result is a dizzying assault on the senses, and a great opportunity to assess communications strategy.
Take the recent 2016 Automation Intelligence and Robot Show in early September as an example. This is a good example because President Tsai Ing-wen (蔡英文) has prioritized the success and growth of the smart machinery sector, pledging to reshape Taiwan’s global competitiveness through state support for such innovative and forward-looking industries.
According to the latest economic data, Taiwan’s machinery company output in August fell 2.76 percent on the year, even as overall industrial output index rose 7.74 percent. Smart and automated machinery was credited as helping the machinery sector arrest a slump that had seen growth decline in the double digits for the last 11 months. [FULL STORY]