Survey of emerging affluent, affluent, and high-net-worth investors unveils top personality traits that impact investment decisions

WebWire
Date: April 2, 2020

.In times of market turbulence, such as the current market swings caused by COVID-19, investors and their wealth advisors need to make challenging decisions and/or avoid bad ones. Standard Chartered’s new Investor Personality Study reveals the individual personality traits that have a major impact on the way investors react when faced with difficult investment decisions. Understanding these traits can help investors and their wealth advisors recognise and overcome the natural biases that can compromise their ability to make objective decisions about their portfolios, and to drive better investment outcomes.

The report surveyed 1,200 emerging affluent, affluent and high-net-worth (HNW) investors across Hong Kong, Singapore and Taiwan. It revealed nine personality traits that best describe each investor’s financial personality: Risk tolerance; Speculation; Composure; Confidence; Financial Comfort; Desire for Guidance; Impulsivity; Desire for Legacy; and Internal Locus of Control.
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