Phison to incorporate AI in new drives

SMART AND SPEEDY:The technology would allow for faster data reading and writing speeds, as well as self-repair to extend the lifespan of its solid-state drives

Taipei Times
Date: Sep 25, 2017
By: Lisa Wang  /  Staff reporter, in HSINCHU

Phison Electronics Corp (群聯電子), a designer of NAND flash memory controllers

Robots move along designated routes without bumping into each other to demonstrate autonomous cars at the launch of an artificial intelligence lab organized by Phison Electronics Corp and National Chiao Tung University on Tuesday in Hsinchu.  Photo: Lisa Wang, Taipei Times

and modules, plans to launch its first controller that uses artificial intelligence (AI) for its next-generation solid-state drive (SSD) next year.

The Hsinchu-based company is joining the ranks of its global semiconductor peers in exploring AI business opportunities to embrace the arrival of the Internet of Things era and the challenge it poses of processing massive amounts of data.

“Nowadays, people receive tons of information from the Internet and social media, like Google or Facebook, that need to be sorted and analyzed, sometimes instantly,” Phison founding chairman Pua Khein-seng (潘健成) said on Tuesday on the sidelines of a news conference for the launch of an AI and robotics lab in Hsinchu.

“We hope to incorporate AI technology into our products and use it to deal with the complicated job of big-data sorting and analysis. As data traffic is doubling every year, it is increasingly impossible for people’s brains to do the job,” Pua said.
[FULL  STORY]

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