The News Lens
Date: 2017/05/15
By: Olivia Yang

‘We know that we can’t compete with Google in the general consumers’ market, so we

are targeting and reaching out to enterprises through doing 2C,’ says SurveyCake founder Alex Liu.

As more online survey tools pop up, one Taiwanese startup is looking to break into the market with a different approach — targeting enterprise clients.

“We could have been the first survey service that had a mobile web page version,” says Alex Liu (劉邦彥), founder of SurveyCake. “We know that we can’t compete with Google in the general consumers’ market, so we are targeting and reaching out to enterprises through doing 2C.”

The 30-year-old is also CEO of another startup, 25sprout, which creates websites and applications. 25sprout has been able to support the development of SurveyCake — its first product — and Liu is now considering separating the two startups. SurveyCake is also one of the startups showcasing in TechCrunch Disrupt NY this year.
[FULL  STORY]