Singles’ Day sales soar to new records

‘FESTIVE ATMOSPHERE’:PChome and Eastern Home Shopping & Leisure Co set new sales records, while earned NT$740 million, 10 times its average daily revenue

Taipei Times
Date: Nov 14, 2017
By: Lauly Li  /  Staff reporter

Sales performance of Taiwanese e-commerce players on Saturday set new records last weekend, thanks to Taiwanese interest in the annual Singles’ Day shopping festival that originated in China in the 1990s.

TV and online retailer Inc (富邦媒) said revenue skyrocketed 150 percent year-on-year to NT$740 million (US$24.51 million) on Singles’ Day, also known as “Double 11” for the Nov. 11 date, from NT$300 million on the same day last year.

The NT$740 million is 10 times higher than its average daily revenue, setting a new record for a daily high, said, adding that online visitors on Saturday jumped 56.25 percent annually to reach 7.5 million. said the largest purchase on that day was NT$2.4 million and the second-biggest buy was more than NT$1 million. The company declined to disclose the products, saying it would be a violation of customer privacy.    [FULL  STORY]

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