NICHE MARKETS:As it is to commence operations using smaller planes, StarLux said it would start by flying to cities like Penang and Da Nang to stay competitive
Taipei Times
Date: Oct 03, 2019
By: Kao Shih-ching / Staff reporter
StarLux Airlines Co (星宇航空) is to concentrate on operating routes from Taiwan to second-tier cities in
Starlux Airlines Co Ltd chairman Chang Kuo-wei, front row left, and fashion designer Sean Lin, show off new uniforms for the airline’s flight attendants, pilots and ground staff at a news conference in Taipei yesterday.
Photo: Kao Shih-ching, Taipei Times
StarLux is to initially use five Airbus SE A321neo aircraft when it begins services next year, he said.
As the narrow-body aircraft have less capacity and is less efficient compared with the wide-body jets used by other airlines, it would be less competitive if it flies to big cities in Asia, he added.
“We have to consider what kinds of airplanes our competitors use when choosing destinations. We do not want to play hardball with them,” Chang told a news conference in Taipei, where he introduced the uniforms for the airline’s pilots, flight attendants and ground staff. [FULL STORY]
