Taipei bids to raise city mascot’s public appeal

Licensing FEE WAIVER: Encouraging businesses to advertise using Bravo the Bear, as well as events and products are among proposals city officials put forward

Taipei Times
Date: ug 31, 2020
By: Tsai Ya-hua and Dennis Xie / Staff reporter, with staff writer

A man leaves the Bravo! Space at Taipei City Government’s Department of Information and Tourism on Aug. 22.
Photo: Tsai Ya-hua, Taipei Times

The Taipei City Government should not charge local businesses licensing fees for using the city mascot, Bravo the Bear, in their advertising, a Taipei city councilor said yesterday.

The bear is an asset that belongs to all Taipei residents, Democratic Progressive Party Taipei City Councilor Hsu Shu-hua (許淑華) said, adding that it would raise the mascot’s profile if all businesses could use the mascot free of charge — at least until it has gained popularity and firms make a profit from campaigns including the bear.

Hsu cited Kumamon, the mascot that represents Japan’s Kumamoto Prefecture as an example.

The prefecture licensed the image rights of Kumamon to private companies free of charge, she said, adding that it the mascot is to be seen everywhere in Japan.    [FULL  STORY]

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