By: Yiu Kai-hsiang and CNA intern Lee Meng-tien
Taipei, July 8 (CNA) Taipei Mayor Ko Wen-je (柯文哲) said on Saturday that city officials would step
up a campaign to promote the World University Games with a recent poll showing that less than one third of the city’s residents are interested in buying tickets to the event next month.
It is difficult to attract people to sports arenas because they are used to watching sporting events on television, but officials will do their best to increase interest in the Universiade, to be held in Taipei from Aug. 19 through Aug. 30, Ko said
The Sports Administration under the Ministry of Education has allocated NT$100 million to provide discount tickets for students, he added.
In the month leading up to the official opening of the event, the Universiade torch will be carried around Taiwan and there will be an intensive ad campaign to heighten public awareness of the games, Ko said. [FULL STORY]