Taiwan Today
Date: January 15, 2016
TAITRA Chairman Liang Kuo-hsin sets out the trade organization’s Taiwan
TAITRA outlines 2016 trade promotion strategies
business promotion strategies for 2016 during a news conference Jan. 14 in Taipei City. (Courtesy of TAITRA)
Taiwan’s exports are set for a boost under new promotional campaigns unveiled Jan. 14 in Taipei City by Taiwan External Trade Development Council (TAITRA).
The initiative centers on the use of digital technology in assisting local firms enhance marketing capabilities. This includes establishing a big data center for upgraded market analysis functions and rolling out more promotional events for Taiwan’s e-merchants.
Equally important are efforts in tapping emerging markets, especially those in Central and South Asia, Eastern Europe and the Middle East.
TAITRA Chairman Liang Kuo-hsin said during the trade organization’s annual news conference that the undertaking dovetails with the results of a recent poll among 2,000-plus local industry heavyweights and foreign buyers indicating a rosier outlook for Taiwan’s exports in 2016. [FULL STORY]
