TRADE ROUTES:Taiwan is eyeing the US$100m certified halal exports market into Malaysia and the Middle East, promoting the nation’s bubble tea to Muslim consumers
Taipei Times
Date: Nov 10, 2017
By: Lauly Li
Taiwan External Trade Development Council (TAITRA, 外貿協會) plans to extend the
Employees work at a bubble tea booth yesterday at the Taiwan Expo in Kuala Lumpur, Malaysia. Photo: Huang Pei-chun, Taipei Times
Taiwan Expo to Thailand and India next year in a bid to help Taiwanese manufacturers tap into more southbound markets, TAITRA chairman James Huang (黃志芳) said yesterday.
“The Taiwan Expo has served as an effective platform for companies from a wide range of industries to showcase their products and total solutions in regional markets,” Huang told a news conference after the exhibition’s opening ceremony at the Kuala Lumpur Convention Center.
TAITRA representatives in regional markets would continue to assist Taiwanese firms with marketing and communicating with potential business partners after the exhibition finishes, Huang said. [FULL STORY]
