By: Chang Ming-hsuan and Christie Chen, Central News Agency
Taipei, Sept. 30 (CNA) The Ministry of Health and Welfare said Friday it has revised a law to ban entertainers from endorsing advertisements for medical care, with effect from Sept. 27.
As of Sept. 27, such advertisements are now banned from showing entertainers’ images, as well as before and after photos of patients who have undergone surgery or treatment, according to the ministry.
The amended law does not apply to celebrities such as TV pundits or those who have established a following online.
The businesses are also prohibited from engaging in sales promotion activities, such as promoting discounts, group sales, coupons, prepaid plans, and free treatments and injections, the ministry said. Exaggerated phrases such as “the country’s first,” “the best,” “completely cures,” “once and for all” and “never relapse” are also banned from being used in advertisements. [FULL STORY]