Want China Times
One out of every two users of mobile devices in Taiwan and Hong Kong are using
big-screen phones, outperforming the worldwide average for phablet take-up, according to research by Yahoo’s mobile analytics unit Flurry.
The Flurry Analytics report released on Sept. 10, which tracks 720,000 apps across 2 billion mobile devices, said the phablet is expected to become a mainstream mobile category in the near future, with active users of phablets already accounting for 50% of active mobile device users in the pioneering Asian phablet markets of Taiwan and Hong Kong.
An active user is defined by Flurry Analytics as one who has spent time using mobile devices or apps on a daily, weekly or monthly basis.
Flurry Analytics also found that active users of phablets — defined as phones with screen sizes between 5-6.9 inches, like Apple’s iPhone 6 Plus and Samsung’s Galaxy Note series — accounted for 20% of worldwide active mobile users in March this year, compared with only 6% in January last year. [FULL STORY]