Taiwan Today
Date: June 28, 2016
“House of Little Moments,” a micro movie series produced by ADK Global Taiwan, bagged gold in
Richard Yu (right), chief creative officer at ADK Global Taiwan, shows off the gold Lion during the Cannes Lions-International Festival of Creativity June 24 in France. (Courtesy of Cannes Lions Taiwan)
the Lions Entertainment competition of the Cannes Lions-International Festival of Creativity June 24 in France, the second time a local production has earned the highly coveted honor after a 17- year hiatus.
Created to market an instant noodle brand produced by Tainan City-based Uni-President Enterprise Corp., the production was one of eight gold winners selected from 1,843 entrants worldwide. It also collected silver two days before in the festival’s Media Lions competition.
Set in a fictional noodle shop, the series portrays the owner creating dishes inspired by the moods of the customers. The movies, which were broadcast online and promoted with teasers on TV, garnered over 8.7 million YouTube views in three months on the strength of their emotional appeal.
Richard Yu, chief creative officer at ADK Global Taiwan, said he hopes the award marks the beginning of more strong showings for Taiwan at the festival. “This Lion will energize and inspire us to keep pushing the envelope of creativity.” [FULL STORY]
