By: Chung Jung-feng and Ko Lin
Taipei, Nov. 8 (CNA) A majority of netizens in Taiwan polled in a recent survey said they
are looking forward to the upcoming Double 11 “shopping festival,” the Market Intelligence and Consulting Institute (MIC) said Thursday.
Nov. 11 is observed as Singles Day or Double 11 day, an annual online shopping bonanza that originated in China but has since spread worldwide, including Taiwan.
According to the MIC survey, 63.5 percent of the respondents said they plan to make purchases that day, a rise from 57.1 percent in 2017 and 44.9 percent in 2016.
Chang Hsiao-chi (張筱祺), a senior industrial analyst at MIC, said the rise in number can be attributed to the online marketing campaigns carried out by E-commerce operators, which are becoming more aggressive every year. [FULL STORY]