By: Yang Shu-min and Ko Lin
Taipei, Dec. 1 (CNA) A new branding initiative that helps customers distinguish whether shops and restaurants are using predominantly local or imported pork was officially launched Tuesday, with the first food establishment to carry the "Taiwan Pork" logo celebrated in Taipei.
The promotion was attended by Council of Agriculture (COA) Minister Chen Chi-chung (陳吉仲) and Theodore Huang (黃茂雄), chairman of the Taipei-based Teco Group, which operates the Japanese MOS Burger fast food chain in Taiwan.
The logo, which depicts a gold pig on a green background and bears the words "Taiwan Pork" in Chinese and English, symbolizes locally sourced pork covering everything from pig skin to offal, according to Chen.
Food-related operators, including pork processing manufacturers, are eligible to apply for use of the logo as long as the "main raw materials" used in their pork products are sourced locally, he said. [FULL STORY]