Taiwan Resorts Bet on Hospitality as Hotel Price War Looms

Taiwanese resorts must double down on service amid the prospect of a price war.

The News Lens
Date: 2018/08/10
By: Alex Barker, Taiwan Business TOPICS Magazine

Photo Credit: The One Nanyuan

The last decade has been full of ups and downs for Taiwan’s hospitality industry. Initially driven by a surge in Chinese tourism thanks to president Ma Ying-jeou (馬英九)’s strengthening of cross-Strait ties in 2008, the following years saw the construction of hundreds of new hotels and resorts across Taiwan.

Recent years, however, have been less kind. Political strains with China have a seen a decrease in the number of mainland tourists, while the steady advancement of the resort industry in Southeast Asian nations such as Thailand has begun to draw both vacationers and trained hospitality staff away from Taiwan.

In the face of increased foreign and domestic competition, Taiwanese resorts are working hard to bring guests back. This means redoubling efforts to focus on customer service – already seen as a Taiwanese competitive advantage – as well as increasing foreign-targeted marketing. Meanwhile, many smaller resorts are finding success by drawing upon Taiwan’s unique cultural and artistic legacy.
[FULL  STORY]

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