Taiwanese Companies Banish Food Additives in Quest for Natural Flavor

Food additives are not bad for you in most cases, but they do mask the natural flavors of foods.

The News Lens
Date: 2018/11/14
By: TNL Brand Studio

Credit: FamilyMar

Disclaimer: This post from The News Lens Brand Studio is sponsored by FamilyMart.

When choosing food products, should we prefer labels stating ‘no additives’?

In all honesty, these labels reflect an uneasy public’s worries about what often amount to urban myths. Additives are not definitively bad for you, as legal additives help maintain the quality and safety of the food. It’s just that, the more additives we have in our food, the less natural our food will taste.

The colossal misunderstanding toward ‘food additives’ in Taiwan

Taiwanese people have reasonable skepticism about additives, and food quality in general. The country has been plagued by food safety scandals, which peaked in 2013 and 2014.

“The food safety scandal was actually made up of two major issues,” says Hsu Hui-yu (許惠玉), director of the John Tung Foundation (JTF). “One was an issue about actual food safety, and the other was the issue of public unrest. The former should have been properly handled by the government, whereas the public unrest was related to consumer knowledge and psychology.”    [FULL  STORY]

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