Council of Agriculture seeks to boost food sales amid pandemic with online platform
By: George Liao, Taiwan News, Staff Writer
Anticipating the coronavirus pandemic’s potential impact on sales in brick-and-mortar stores, the COA launched the Taiwan Agriculture Produce Festival online shopping platform in the first half of this year, according to CNA.
According to the COA’s Department of International Affairs data, the online shopping platform, which in the first half of the year gave back the consumer NT$50 (US$1.67) on every NT$500 purchase, created NT$450 million in revenue for the online shopping economy in that period, far exceeding its NT$350 million goal.
For the second half of this year, the Taiwan Agriculture Produce Festival has upped the ante by offering NT$100 back for every NT$500 purchase and NT$500 back for every NT$2,500 purchase in the hopes of increasing transactions. [FULL STORY]