Taiwanese people mispronounced Mentholatum for decades

Taiwanese people have mispronounced and given various nicknames to the medical ointment brand Mentholatum for 23 years

Taiwan News
Date: 2017/02/09
By: Judy Lin, Taiwan News, Staff Writer

TAIPEI (Taiwan News) – A netizen’s question about how people in Taiwan pronounce

Iconic Mentholatum packaging featuring the “Litte Nurse.”(By Wikimedia Commons)

the medical ointment brand Mentholatum showed most have mispronounced the name for 23 years, and the chosen pronunciation of the balm even reveals a person’s age, reported Eastern Broadcasting.

On a popular Taiwanese Facebook group, a netizen posted an innocuous question asking people’s preferred pronunciation of Mentholatum out of five different options—Miansulidamu (面速力達母), Mentholatum (曼秀雷敦), Miansuodang (免縮蕩), Little Nurse (小護士), or another name.

The majority of people preferred the wrong name Miansulidamu, Little Nurse polled in second, and Miansuodang third. The correct name Mentholatum was the least used.

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