Taiwan’s e-commerce sites losing ground to overseas competitors

84.3% of Taiwanese online shoppers said they would consider buying from overseas vendors

Taiwan News
Date: 2017/03/16
By: Matthew Lubin, Taiwan News, Staff Reporter

TAIPEI (Taiwan News) — 40 percent of online purchases made in Taiwan are from

(By Taiwan News)

overseas sellers, and 84.3 percent of online shoppers said they would be willing to buy from foreign vendors, according to statistics from Market Intelligence & Consulting Institute (MIC), a Taipei-based global ICT industry research organization.

China accounted for the most-used cross-border e-commerce sites in Taiwan with 72.7 percent of respondents saying they shopped on Chinese online retailers. It was followed by Japan with 40.4 percent, the U.S. with 22.9 percent and South Korea with 12.8 percent. The most popular sites were Taobao/Tmall, Rakuten, Amazon and eBay, respectively.

The MIC survey found the highest proportion of shoppers using overseas online shopping websites to be among the 26- to 30-year-old demographic. The reasons respondents gave for shopping on non-Taiwan-based websites included affordability (69 percent), better variety (42.2 percent) and frequent discounts or promotions (29 percent).    [FULL  STORY]

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