By: Jiang Ming-yen and Evelyn Kao
The new store, with a floor space of 6,612 square meters, will be set up in The Starhill shopping mall in Kuala Lumpur, as part of Eslite's plan to penetrate the Southeast Asian market and also help boost cultural tourism in Malaysia when the COVID-19 pandemic ends, Eslite Chairwoman Mercy Wu (吳旻潔) said at a virtual press conference.
The idea of opening an Eslite outlet in Malaysia was developed after carrying out public opinion polls in that country and holding several meetings with executives of YTL Corp. Bhd., a Malaysian infrastructure conglomerate that owns The Starhill, Wu said.
Joseph Yeoh (楊恭賢), vice president of YTL Hotels & Properties and YTL Land & Development, visited Taiwan in August 2019, while Eslite representatives went to Malaysia in November last year for meetings, Wu said. [FULL STORY]