The App Students in Taiwan Can’t Live Without

Ten questions with a co-founder of a Taiwan startup tapping into the nation’s university market.

The News Lens
Date: 2017/01/07
By: Yuan-ling Liang

Colorgy co-founder Marta Wu (吳順涵) talks about the sacrifices made in creating a mobile app already

Photo Credit: Reuters / 達志影像

used by one in every ten students in Taiwan, including getting kicked out of school.

The News Lens International (TNLI): What is the origin of Colorgy and when did you come up with the idea for the business?

Marta Wu: Back in summer two years ago, we were a bunch of restless college students trying to make a difference. We started out with a platform that sold textbooks, then moved on to a carpool service for college students, then a manpower dispatch service, and eventually the Colorgy calendar app. Since we started with the textbook service, we had a lot of curriculum data on our hands, and that’s how we naturally decided to develop the class schedule calendar app.

TNLI: Can you briefly describe what Colorgy does?

Wu: It’s a class schedule calendar app combined with recommended events for college students. When students are using the app, they not only see their class schedule but also see what interesting events are going on this week.    [FULL  INTERVIEW]

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