Want China Times
Taiwan’s Tourism Bureau and Google Inc. launched the second phase of a
global campaign Thursday to encourage travel to Taiwan through famous YouTube vloggers, hoping to borrow their influence in the blogosphere to make the promotion more effective.
The new move follows a one-year partnership in which the two parties asked regular tourists to submit their travel experiences in Taiwan on video for a tourism contest, with the incentive of a round-the-world air ticket for the winner.
Since the Internet plays a major role in decision- making when tourists pick their travel destinations, more investment is needed in that realm, said the bureau’s deputy director-general, Wayne Liu. [FULL STORY]