Taiwan News
Date: 2016-07-24
By: Jennifer Lin, Taiwan News, Staff Writer

WildAid visited I-Mei Foods Co. General Manager Luis Ko on July 23. In addition to visiting an old friend, the wildlife conservation group has also begun to promote an upcoming series of endangered animal conservation activities scheduled to take place on August 30. The group has invited Jay Chou as an ambassador for the conservation of animals.

While most wildlife conservation groups focus on protecting animals from poaching, WildAid works to reduce global consumption of wildlife products by persuading consumers and strengthening enforcement, according to WildAid.

Twenty years ago, WildAid took its first step in Taiwan and cooperated with local enterprise I-Mei to promote the cause of protecting endangered animals. In 1996, the slogan “When the Buying Stops, the Killing Can Too” , called on the public to reject consumption of endangered animal products, such as shark’s fin, ivory, rhino horns, pangolins, and other protected species. The group has also run around the world, pleading for endangered wildlife and fighting global ecological imbalance.     [FULL  STORY]