FEATURE: Asustek bullish on smartphone sales to China

Taipei Times
Date: Apr 07, 2015
By: Lauly Li  /  Staff reporter

Like most of its global competitors, such as Apple Inc, Asustek Computer Inc (華碩) is also counting on China to grow its new smartphone business and to hit its ambitious shipment target of 30 million units this year, more than tripling last year’s 8.5 million units.

Ahead of its official launch in Beijing today, the PC maker has about 2 million pre-sale orders for its latest flagship Zenfone 2 in China. That is a huge step for Asustek, which only sold between 600,000 and 700,000 smartphones in China last year.

“We hope the contribution from China will rise from last year’s 7 to 8 percent to 30 percent of total smartphone shipments this year,” Asustek chief executive Jerry Shen (沈振來) told reporters before a product launch in Beijing on March 27.     [FULL  STORY]

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