Females more active than males in Taiwan’s video game market

Want China Times
Date: 2015-07-28

Video games play a major role in the daily lives of most Taiwanese, as 66% of respondents to

Visitors at the Taipei Game Show, Feb. 1. (File photo/Liu Tsung-lung)

Visitors at the Taipei Game Show, Feb. 1. (File photo/Liu Tsung-lung)

a Google online survey on local video game habits said they play video games for at least half an hour a day.

The survey, which was conducted by Google and the Gfk market research institute among people between the ages of 16 and 45, also found that among respondents who said they played video games, 52% were female and 48% were male.

In terms of age, the largest group of video game players were people aged between 26 and 35, accounting for 40% of the total.

The 16-25 and 36-45 age brackets each accounted for 30% of total users, indicating that video games have penetrated groups beyond the very young, Google Taiwan said.

If extrapolated over Taiwan’s entire population, the survey’s results suggested that Taiwanese as a whole spend 3,000 years of time every day playing video games.    [FULL  STORY]

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