I-Mei program guarantees higher prices for products such as red quinoa
By: Matthew Strong,Taiwan News, Staff Writer
TAIPEI (Taiwan News) – After I-Mei Foods Co. (義美食品公司) received praise last year
for using locally produced soy beans and black beans to launch “100 percent non-genetically modified Taiwanese soy milk,” it again purchased contractually produced soy beans, black beans, red dates, camellia seed and red quinoa to turn into fresh quality products.
On Friday, I-Mei presented its most recent efforts to support local agriculture at a news conference under the motto “Support Taiwan agriculture and contractual local products.”
I-Mei Foods CEO Luis Ko said Taiwan produced many types of quality agricultural produce, but because they went mostly undiscovered, they could not face up to international competition, leading to a limited degree of competitiveness for local agriculture. Consumers were unable to obtain food they could feel safe about, while farmers could not receive a fair income, Ko said. In order to fulfill the company’s social responsibility, I-Mei had raised the prices it paid in the hope of helping Taiwan’s agricultural development and guaranteeing food safety for consumers, as well as inspiring other enterprises to follow its example. [FULL STORY]