Taiwan Today
Date: February 19, 2016
Kurt Lu’s campaign advertisements for Tsai Ing-wen helped the chairwoman
Kurt Lu is challenging himself to build on his success in devising campaign advertisements for ROC President-elect Tsai Ing-wen. (Courtesy of Kurt Lu)
of the Democratic Progressive Party win the 2016 ROC presidential election and revealed his emotional connection with the people of Taiwan.
Born in Tainan City 40 years ago, the former creative director of Ogilvy and Mather Advertising Taipei and J. Walter Thompson Taipei produced ads during his 15-year career for such big-name enterprises as Nike Inc., Toyota Motor Corporation and Uni-President Enterprises Corp.
Last year, Lu changed tack and entered the political field by directing Taipei City Mayor Ko Wen-je’s campaign ads. His success saw him invited to join Tsai’s team.
“Actually I have no special political inclination,” he said. “But when the DPP first came to me, I resonated with their ideas and hoped to realize them in conveying a positive approach to Taiwan’s future.
“My only condition was that the ads should not be too formal.” [FULL STORY]
