Online retailers seek to capitalize on family pet market for Tomb Sweeping Day

PChome, momo Shop sell a variety of products to burn as offerings for deceased pets

Taiwan News
Date: 2017/03/27
By: Matthew Lubin, Taiwan News, Staff Writer

TAIPEI (Taiwan News) — This year for Tomb Sweeping Day, or Qingming Festival (清明

Joss paper “House for kitty in heaven” (courtesy Skea website)

節), some residents of Taiwan may honor more than their ancestors as entrepreneurs look to capitalize on the pet market with joss paper products to ensure the family pet’s happy afterlife.

While the traditional Chinese festival that honors ancestors with graveside offerings falls on April 4 this year, e-commerce sites momo Shop and PChome has sought to attract a younger generation with its products. The online retailers now have a variety of products for consumers to offer when visiting their pets’ graves this year, though momo Shop has the larger pet-related selection.

The e-commerce site sells items like joss paper money for pets as well as dog houses and even a paper puppy. The dog houses from skea天堂紙紮, which specializes in paper products for Qingming, can cost almost NT$10,000 (US$330). And the company did not forget about the family cat—they also offer a cat house with scratching post inside. It even includes a miniature sofa.

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