[PHOTO STORY] A Redesigned Chinese Medicine Shop in Taipei

The News Lens
Date: 2016/11/01
By: Kathy Cheng

The popularity of Chinese medicine has been waning, but this traditional medicine clinic is rejuvenating 8w83s4i6ua2w95v8p1jzwccb5b00opitself through interior design.

Change or perish.

That is the choice facing traditional medicine shops in this city where storefront rents have been rising and the popularity of Chinese medicine has been waning. Some of the oldest medicine shops in the city take it all in stride. There is one in the Dadaocheng neighborhood where the store layout has remained unchanged — on purpose — since 1875.

But for Essentia, a traditional clinic first established in 1982, the decision was to rejuvenate and thrive.

To compare, the blue sign shows the original storefront on Roosevelt Road, Section 5, No. 295 in Taipei City.    [FULL  STORY]

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