Date: March 29, 2016
A startup by four Taiwan youths is making the greatest sound revolution in the past 80 years
on the back of its immersive sound technology recently launched in the U.S.
Los Angeles-based Ambidio has developed an algorithm that makes listeners think they are hearing surround sound as opposed to conventional stereo.
Iris Wu, the 29-year-old founder and chairwoman of Ambidio, said the secret to their technological success is using psychoacoustic principles and treating the brain as a decoder.
“We insert common cues into audio files that the brain uses to identify and perceive where different sounds within the stream would have come from to create the experience.”
Wu added that the algorithm can be easily used in laptops, tablets, smartphones and TVs by directly adding it into movie and audio files, or as a plug-in for processing sound in real time. [FULL STORY]